What Are Geocodes and Geocoding Definition?
- rollinbs konnerd
- May 20, 2022
- 2 min read
You may be wondering, what are geocodes and what exactly is a geocode? If so, this article will help you understand them. Read on for a more detailed explanation. The term geocoding refers to the use of spatial data to store and share information. Its definition is based on the way that we perceive geographic data. A geocode is a unique number assigned to a piece of information.
A geocode is a series of latitudinal and longitudinal coordinates that specify the location of something. When used in geomarketing strategies, geocoding is critical. With geocoding, you can identify your target audience, improve your marketing strategy, and create new ideas for enhancing your services. If you've ever been on a scavenger hunt, you may have encountered the term geocaching. If you're unfamiliar with geocaching, it is an online game of finding clues around the world in order to win prizes.
In general, geocodes are used as a replacement for house and street numbers. They can be used to get deliveries, access emergency services, and more. In certain cases, geocodes can be a postal code. However, it is best to use the most commonly used one, the Eircode, as this is more granular. This is because it can serve as an alternative address in many cases. You'll be able to convert the corresponding geocode into a Geo URI (Globally Recognized Address).
For example, the United States Department of Commerce published a guide to geocoding in 1994, based on the Geographic Areas Reference Manual. For further detail, you may wish to check out Krieger N's study about geocoding accuracy and its use in public health research. It found that geocoding is a great way to optimize direct mail campaigns. You can use PostGrid for this purpose and even automate the entire process.
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